The Campari Gallery officially opened March 23, 2010, to mark the celebrations of 150 years of Campari history.
It is a permanent multimedia and sensory laboratory which tells the story of the brand through modern and contemporary art. A story of brilliant insights, advertising campaigns and collectors’ images.
The Campari Gallery is both a place of memory and a place of the present.
Indeed, some of the works exhibited have been reinterpreted and animated with multimedia technologies, in order to allow visitors to perceive them also through the senses of smell and hearing, and in this way live a 360° sensory experience.
The route runs on two levels: the first is dedicated to the Campari experience with the exhibition of works by international artists such as Leonetto Cappiello, Bruno Munari and Ugo Medlar, while on the second floor, the product again becomes visible, tangible and real.
The Gallery is open on Tuesdays, Thursdays and Fridays from 10.00 am to 1.00 pm and from 2.00 pm to 6.30 pm.
Tours can be booked.
Admission is free.
For information and reservations: