Direct Line Event – It’s time to party

Direct Line celebrated the milestone of one million insurance policies at Spazio Davide Campari with an event titled “It’s time to party”, held in June 2013.
The party was attended by more than 500 employees of the company Direct Line, who were able to relive the company values in a fun, playful way​​. The evening included music and shows, with five hours of entertainment also featuring the Giuliano Palma Orchestra from Zelig and DJ Gerry Flea of Radio 101.
An oversized table football, a game of shooting darts, a giant reproduction of the Connect 4 game, an interactive driving game, a  Ruzzle-type game to play on iPads and a photo shoot in which participants could be portrayed with all kinds of objects (as long as they were red – the company color): these were the gimmicks used by the agency to strengthen the relationships between the employees, while calling their attention to the values ​​on which the company’s business is based.


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