La Galleria Campari apre ufficialmente il 23 marzo 2010, in occasione dei festeggiamenti per i 150 anni di storia di Campari.
Si tratta un laboratorio permanente, multimediale e sensoriale che racconta la storia del marchio attraverso l’arte moderna e contemporanea. Una storia fatta di brillanti intuizioni, di campagne pubblicitarie, di immagini da collezione.
La Galleria Campari rappresenta sia un luogo della memoria, sia un luogo del presente.
Alcune opere esposte, infatti, sono state reinterpretate e animate con tecnologie multimediali, in modo da percepirle anche attraverso l’olfatto e l’udito, e vivendo in questo modo, un’esperienza sensoriale a 360°.
Il percorso si snoda su due piani: il primo dedicato all’esperienza Campari con l’esposizione di opere di artisti internazionali come Leonetto Cappiello, Bruno Munari e Ugo Nespolo, mentre al secondo piano il prodotto ritorna visibile, tangibile e reale.
La Galleria è aperta martedì, giovedì e venerdì dalle 10.00 alle 13.00 e dalle 14.00 alle 18.30.
Si possono prenotare visite guidate.
L’ingresso è gratuito.
Per informazioni e prenotazioni:
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